Skip links


EyeJustRead is basen in Copenhagen, Denmark. The company was established in 2016 based on two research projects exploring the potential for eye-tracking in the Edtech space.

EyeJustRead has been developed in close collaboration with practitioners, students and universities to successfully bridge the gap between research and classrooms.

Simon Egenfeldt-Nielsen

CEO, co-founder

MA Psychology Copenhagen University, PhD in games and learning IT-University Copenhagen. Worked within EdTech for 15+ years.

Janus Askø Madsen

CEO, co-founder

Teacher, MsC IT-University of Copenhagen. Worked with teaching, IT projects and implementation for 15+ years.

Emil Juul Jacobsen


MSc Software development IT-University Copenhagen

Sigrid Klerke

CDA, co-founder

BA Speech-Language Pathology, MA IT & Cognition, PhD, Language technology and reading science.


Support from Education ministry to develop EyeJustRead in collaboration with Ordblindeinstituttet.

Danish National Knowledge for Reading publish a very positive report after the first pilot runs.

The first rough version of the product is ready, and is used in the first schools around Denmark.

EyeJustRead is awarded a Danish Design Award in the category “better learning”.

The biggest Danish educational publisher Gyldendal becomes a part of EyeJustRead’s owner circle.


We revise our system and processes so they are compliant with new GDPR regulations.

We add content partners Tellerup and Alinea to increase the variety of our content.

We make the solution scalable, robust and user-friendly, so it can be used by many users, and is ready for new markets.

Now 1000+ students with reading challenges have used EyeJustRead.

We are accepted into Impact EdTech Accelerator.

We expand our collaboration with Tobii, and get access to the high quality tracker 5L.

Sign up for our newsletter